Meet Ada
The Ada Story
The Ada Platform is the result of over a decade of experience at Carbon Responsible, where we’ve helped businesses navigate the complexities of Scope 3 carbon reporting and beyond.
Over the years, it became clear that most existing tools lacked the accuracy and transparency needed to make meaningful progress. We saw first hand that businesses were missing opportunities and facing unnecessary risks due to poor-quality emissions data.
Financial institutions and corporates in particular are increasingly exposed to financial, regulatory and reputational risk due to continued reliance on Scope 3 carbon estimates that are outdated, opaque, and often unverifiable.
Scope 3 emissions include supply chain, investment, and product-use emissions and tend to account for more than 70% of a firm’s carbon footprint. Yet they remain the hardest to accurately measure.
Ada was developed to change that. It provides a more accurate, transparent, and actionable way to track and manage emissions and most importantly, giving companies the insight and confidence to drive real sustainability impact.
Want to learn more? Read a full Q&A over on our blog with COO, Matt Paver here.
Where expertise and data meet.
WHY WORK WITH ADA:
Ada’s data is always less than 2 years old, while competitors rely on datasets up to 6 years old.
Our data set focuses on quality, not quantity, with 10,000 meticulously verified company records for unmatched precision.
Ada directly maps supplier emissions in our database and provides stronger accurate estimates for unknown companies.
Powered by Carbon Responsible, Ada has been built following over 13 years experience working with clients across industries to understand their needs.
Team
Meet the Team of Experts
Matt Paver
COO
Since 2014, Matt has worked in sustainability, starting at the Clinton Foundation where he advised Fortune Global 100 companies, NGOs, and governments on CSR strategy. He later founded a start-up creating polymer-based yarns from macroalgae. Matt is passionate about using accurate data to drive lasting change.
Rosa George-James
Commercial Director
With over a decade of experience in account management and client success, Rosa is passionate about building strong client relationships and delivering exceptional service. She is deeply committed to Ada’s mission to help businesses drive meaningful, lasting change.
James Paull
Head of Carbon
James is passionate about engaging stakeholders to drive positive change for clients, the planet, and society. With a background in buy-side compliance and Big 4 consulting, he delivers practical, value-driven solutions. At Ada, he leads data accuracy and product management, helping clients understand their results and take meaningful action.
Learn More
Want to test out Ada against your current Scope 3 data? Book an introduction call with one of our experts.
Book in a call with one of our experts
